At Trendifyer ("we," "us," or "our"), we have created this Privacy Policy to govern all related websites and mobile applications. This policy describes how we collect, use, and share your personal data when you interact with our platforms, access our services, or make purchases. We are dedicated to protecting your privacy and ensuring that your information is managed responsibly. By using our site, you agree to the practices outlined in this policy. We recommend reviewing this document periodically, as it may be updated to comply with legal changes or enhance our services.  

At Trendifyer, we collect various types of personal information through your interactions with our services. This data is gathered when you engage in activities such as purchasing products or services, subscribing to newsletters, visiting our website, participating in events (both virtual and physical), contributing to research studies, joining online communities or forums, entering contests, or reaching out for customer service. We may also obtain information from third-party sources, such as advertisers and business partners.  

The personal data we collect may include:    
 

• Contact Information: When you use our services, subscribe to newsletters, join communities, or attend events, we may request details such as your name, email, and/or postal address to process your requests.    
   
• General Personal Information: We may gather additional personal information, like gender, job title, date of birth, and marital status, for activities such as surveys, contests, and events.    
   
• Behavioral Data: While browsing our website, we collect information about your online behavior, including the pages you visit, time spent on the site, and clicked items, along with socio-demographic details.    
   
• Purchase Information: When you make a purchase from Trendifyer, we collect details related to the products or services you have bought.    
   

Utilization of Your Information  

At Trendifyer, we use your personal information for specific purposes necessary to our operations. We restrict access to your information to only what is essential, and these purposes include:  

• Technical Maintenance: To ensure the proper functioning and upkeep of our technical systems.  

• Legal and Accounting Functions: To fulfill legal and financial obligations related to our business.  

• Market Research: To improve our services and enhance user experiences.  

• Community and Forum Management: To facilitate and manage engagement in our online communities and forums.  

• Payment Processing: To securely handle payments for credit/debit card transactions.  

• Order Fulfillment and Address Verification: To ensure accurate order delivery and verify address information.  

• Third-Party Involvement: In certain instances, we may share your information with third-party collaborators, who may rent, sell, or transfer data according to their own privacy policies.  

• Marketing Communication: We may use your personal information to send marketing content or updates about new features, events, products, and services from Trendifyer and third-party partners.  

• Health, Safety, and Legal Compliance: To comply with health, safety, and legal requirements, including cooperating with official investigations and protecting the rights and property of Trendifyer and its stakeholders.  

• Business Transfers: In the event of business changes like mergers or acquisitions, your personal data may be transferred as part of the transaction.  

Your privacy is of utmost importance to us, and we are committed to transparency and adherence to data protection laws.  

Data Protection  

At Trendifyer, we believe in responsible data management. This means we store your personal information only for as long as necessary and securely delete it when it's no longer required.  

Standard Retention Period (8-12 months)  

We retain data like:  

• Account details & transaction history  
• Browsing activity & personalized preferences  

This helps us:   

• Provide better customer service & tailored recommendations  
• Comply with legal and regulatory obligations  
• Enhance your shopping experience based on insights  

After this period, we take strict measures to either securely delete or anonymize your data, making it untraceable.  

 When Data May Be Retained Longer  

In certain cases, we may need to keep your data for an extended period, such as:   
 

Legal & Regulatory Compliance  – If required for tax, legal, or financial reasons  

Dispute Resolution – For fraud prevention, dispute handling, or enforcing policies   
 

Your data will be kept only as long as necessary for these specific purposes.  

Children's Privacy  

We do not knowingly collect or store personal information from individuals under the age of eighteen (18). If we discover that we have inadvertently collected such data, we will immediately delete it.  

Information Sharing  

We respect your privacy and follow strict guidelines regarding the sharing of your personal information. We do not sell, trade, or rent your information to third parties for any purpose. We only use your data to provide services or information to you and will not disclose it without your explicit consent.  

However, in order to ensure the smooth operation of services such as payment processing and shipping, we may share necessary information with trusted partners. We take all appropriate steps to protect your data during these processes. Your trust is important to us, and we are committed to providing a secure and transparent experience.  

Legal Action and Protection  

We may disclose personal information if required to identify, contact, or take action against individuals who cause harm, damage, or disruption to our rights, property, users, or others. Personal data may also be disclosed if required by law.  

Regarding data retention, Trendifyer retains your personal information for as long as necessary to fulfill the services you requested. We may also retain data to comply with legal, tax, and accounting requirements. In some cases, your information may be anonymized and used for research or statistical purposes.  

User Rights  

Under the Information Technology Act, you have specific rights that can be exercised by contacting our Grievance Officer. These rights include:  

• Verification of Information: You can request access to and correct any inaccuracies in the information we hold about you.  

• Withdrawal of Consent: You can withdraw your consent to our use of your personal data at any time. However, please note that this may affect our ability to provide requested services.  

• Complaints and Discrepancies: If you have concerns or complaints regarding data processing, you can contact our Grievance Officer.  

Opt-Out  

If you no longer wish to receive promotional emails or newsletters from us, you can unsubscribe at any time. Simply click the "Unsubscribe" link in our emails, and we will promptly remove you from our mailing list.  

Privacy Policy Updates  

We may update our Privacy Policy periodically to ensure transparency and security. Any changes will be reflected on this page. We encourage you to review the policy regularly to stay informed about how we handle your data. Your continued use of our services constitutes acceptance of these updates.  

Contact Us  

If you have any questions or concerns about our privacy policy, we are here to help. Your privacy is a top priority, and we are dedicated to addressing any concerns you may have. Thank you for choosing Trendifyer. We hope you enjoy your experience with us!  

For further inquiries, please reach out to us at opalgensolutionspvtltd@gmail.com.